Cattle Selected Based Jewelry Company For Emmy Loot Bags

It's not every day a small town in the company receives its products into the hands of big-name celebrities, but it does happen from time to time.

Ganado based Athena accessories are living proof.

The company was one of the jewels of 30 small businesses selected by Off The Wall Gifts to items on the loot bags for the 32nd annual News and Documentary Emmy Awards.

Initially, the news seemed too good to be true, Kelly said Bures, one of four owners of the company.

She received a notification by email on September 17, but not read until Monday. Bures said he first thought it was a scam, especially since prices have been scheduled for Monday.

"I told my husband there was no way they can prepare for something with such short notice," he said. "But I did research and discovered that it was true."

This work started in high gear. Athena owners had days to form a plan and send products.

The company, which specializes in freshwater pearl culture, chose to include gift certificates for free pearl earrings valued at $ 16 it was 800 pairs of them, one for each Emmys invited.

"All our jewelry is handmade to order," she said, explaining that there was no time or manpower to create 800 pairs of earrings in time. "So we do gift certificates."

They put in boxes of Chinese take-out dem that listening back to two business owners who live in China and create jewelry there. They sent them Thursday.

Athena is not returned to many of the earrings, but Bures said he did not have financial difficulties. Instead, it will have the opportunity to get their name out.

"It's just the best advertising we could ever get," she said. "And we spend less than what we could use to get an ad in a major magazine."

The aim of the loot bag "is not only to present the guests with beautiful gifts, but to generate an" Oprah effect ", where advertising gives businesses a boost in emerging businesses and the time in the spotlight Val said Wilson, who is co-owner of the wall with her husband, Mike.

"We are pleased to be able to do," she said, explaining products end up in the hands of "the elite of the television," such as Katie Couric and Brian Williams.

It 'been a researcher at the New Hampshire-based Off The Wall Gifts, who first brought the process of Athena accessories, he said. Wilson then put the shoes of the guests' own, as they could feel the eyes of corporate websites, and the choices made.

Bures said he likes his company landed on the radar, especially when it does not even go out for bid. Athena Accessories launched in May and was not advertised much, he said, but this would be to take this really gets the ball rolling.

"This is a huge opportunity," he said. "Still I can not believe."