The main reason why the Indians love gold jewelry is not a secret, because it suits them as well as the other races of people in the world, analysts said.
While this trend has changed dramatically over the last decade that the Indians have started buying gold too big just to keep the coffers of a bank or other safe places.
But the Indians continue to buy gold and most of them as jewelry to keep the position of India as a consumer of gold. Indians account for 20 percent of sales of gold jewelry in the world.
See now why the Chinese do not like wearing so much gold that India is. The reason is simple, it does not suit them. The yellow gold and Chinese do not mix well, and the gold loses its luster in China, says an expert in jewelry.
The scenario has changed in recent years China has beaten India in consumption, say others.
Over the years, there are other reasons preventing the Chinese to buy more jewelry just for the party.
Although gold has always been a sign of prosperity in China and the Chinese bought gold as a hedge against inflation and instability, but not necessarily as jewelry in those days.
Analysts said the Chinese tradition is still not large consumers, or the amount of buyers such as China consumes only about half of what it produces. Household consumption in China is the lowest of major economies.
India, the domestic consumer prices are almost 65 percent, and China, is less than 50 percent.
Another important reason is that the attitudes of the former Chinese Communist still prevents most students from wearing jewelry as see them as ostentatious and a waste of money.
But that has changed so fast that China overtook the U.S. as the second largest consumer of gold jewelry for some time and is close to India.
The Chinese began to see the academic value of gold today, better than average store to buy a Chinese 0.16 grams of gold, compared to 1.5 grams and 1.42 grams of India, the United States.
In late 1990 and early 2000, gold has become a popular investment among Chinese middle class when its value began to rise faster than the value of the dollar.
In the next decade, more gold is bought in the form of jewelry in China. Rural women and low-income people started buying gold earrings and bracelets, as it easily could be sold for cash in the case of an emergency.
Another development of the country also increased its purchases of gold jewelry in China, the country more open pawn shops across the country and parts of lenders and pawn shops, the administration of quick cash with the jewels
They will help the common people, who need to pay off debts quickly, and small businesses who need supplies. Pawn shops and closed in 1950 the Communists could not re-up to 1987.

But, given the pace of the Chinese people began gold consumption, mostly jewelry, skips India on the world's largest consumer of gold in two or three years.
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